BFM limited branded as the model (ekyokureeberaho) radio rutaaba is a private limited company incorporated and started in august 2007. the company is fully licensed with the Uganda broadcasting council to legally engage in sound broadcasting. it is located in Bushenyi town, in south western uganda , distance of 300km from kampala city. it is the first and only model radio station in western uganda. it was given position number one in western uganda in terms of listenership/programming